Is a cool trend, I think. I actually think that the smaller artists are able to do more in this new music environment than some of those with labels. They can raise money like this, and then they get more of the revenue from the actual cds and downloads since they don't have to share them with Sony.
I don't know Carter personally, but I believe my buddy Buff does. I like her sound, and have decided to put in some money to help her record this new album. If you are interested, go here to view her video and pledge. No risk. If she doesn't raise her goal, your card doesn't get charged. I hope she makes it, because I am signed up for a signed CD. :)