Couple of quick thoughts. This might explain why Republicans are so adept at playing on those moral issues. They speak, at least in part, to people who deeply want to see themselves as "moral values" or "family values" voters even if they really are not. Second, obviously, I know an awful lot of people who actually do attend church. I know they aren't lying. But, as the article suggests, if the numbers of Americans attending church were accurate, we would have more churches and more growing churches.
My favorite quote came at the end:
Whatever the reason for the disparity, here's the bottom line: For many Americans, church attendance is a central part of their lives. For others, it's a waste of time. If you're in either of these groups, more power to you. But in the spirit of Christmas and the truthteller whose message we celebrate, surely believers and atheists can agree on what to tell folks who talk Jesus but walk Santa: Enough with the two-faced posturing.Kind of sums it up.