January 3, 2007

A cool book

I received an unexpected, yet totally cool, Christmas present from an old friend. He sent me two books on beer--one on the history of beer brewing in America, and this one kind of about beer, but mostly about building positive businesses that "promote social justice and ecological sustainability."
Sustainable businesses embody the simple idea that business is an endeavor meant to sustain us, not harm us. Business activities should be conducted according to the same ethical and moral principles that guide everyday life. Basically, people and the businesses they build should help people and sustain the planet, not exploit poeple and damage the Earth.

Not bad.

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