I haven't even had time to read it all, but Greg mentioned this article this morning and Salaam found the online cite. Great title that obviously references Noll's book.
The Scandal of the Evangelical Conscience - Books & Culture
Great quote at a glance:
"Today's evangelicalism, Wolfe says, exhibits "so strong a desire to copy the culture of hotel chains and popular music that it loses what religious distinctiveness it once had." Wolfe argues, "The truth is there is increasingly little difference between an essentially secular activity like the popular entertainment industry and the bring-'em-in-at-any-cost efforts of evangelical megachurches.""